The business benefits of Pinterest

Pinterest is a relatively small website compared to other social-media sites. It is on the increase, however it is still oceans behind Twitter or Facebook – which may not be such a bad thing. Pinterest is a great site for putting forward designs, whether you want to look for recipes, room decor inspiration or design ideas.

Recently, Pinterest updated its site to cater for businesses. Its main targets are publication companies, brands, designers, bloggers, retailers, online merchants, non-profit organizations, institutions, or local businesses.

One of the main benefits of Pinterest is that it is extremely easy to use, especially with the wide range of “goodies” on offer. The most inspiring thing you can create are boards with beautiful images that draw people in and talk about a particular topic related to your business. Pinterest offers you another chance to prove to potential customers that you aren’t just another business; show them that you are different and persuade them that you have something no-one else does, whatever that may be.

Always keep these points in mind – write thoughtful descriptions on all of your products. Nothing says “I couldn’t care less about your custom” like a poor attempt at communicating with the customer. The average customer likes to know about the product they are thinking of purchasing and who they are purchasing from, your job is to reassure them that it’s a wise decision to click through to your website. Keep the description concise and be sure not to bore them.

If you need any help with this or other social media then you might be interested in the social media training we can provide at our offices in Horncastle, Lincolnshire.

Good luck!

Recommended Posts