HTML Emails with MailChimp

MailChimp - Email Newsletters, E-bulletins, Newsletters, E-Newsletters

However you refer to it, we've got it covered.

On the surface, setting up an email campaign and sending it out to a distribution list sounds straight forward. There are however a number of potential pitfalls which need to be avoided in order to successfully set up and manage your campaigns.

Using the power of MailChimp, TJS are able to help with the following:

List Management Features

  • Cleans bounce backs off your list automatically. Undeliverable email addresses that hard bounce are removed instantly. Soft bounces (away on vacation, inbox over-quota, etc) stay on your list unless they bounce for 5 campaigns in a row.
  • One-click unsubscribe link removes people instantly, to help you comply with CAN-SPAM
  • Setup as many lists with as many members as you want. Free.
  • Easily import an existing opt-in list by copy-pasting it right into the system (make sure it complies with our terms of use first)
  • Automatically builds a signup form for every list you setup. We'll give you the code snippet to place on your website, or you can link your own form into the system.
  • Customise your list signup forms with up to 10 questions
  • Customise the content and look and feel of your signup form, thank you screens, and welcome messages.
  • Uses the double opt-in signup method, to reduce false spam complaints, keep your lists CAN-SPAM compliant, and to minimize the chance of prank signups and Blacklisting
  • Removes duplicates and invalid email addresses when you import members 
  • Prevents people from signing up with invalid email addresses If someone unsubscribes from your list, you can never accidentally import them again (they have to double opt-in themselves to get back on). 
  • You can export your current members list, unsubscribed members list, and cleaned & removed members list as a Microsoft Excel file at any time Lets your members choose the format (HTML or plain-text) of your emails when they signup
  • Search and edit each list member's information When emails bounce back, we store their header information so you can read exactly why they bounced. 
  • Receive email notifications whenever someone joins or leaves your list.

Designing and Sending Campaigns

  • Built-in Email Designer helps you build great looking email templates that you can use every time you send a campaign. No HTML coding knowledge is required.
  • No HTML experience necessary. Just upload graphics, logos, and tweak the fonts and colors. You'll be up and ready in no time. No need to host graphics on your own server or pay monthly fees. Image hosting is free.
  • Personalise your campaigns (first name, last name, etc.) by inserting Merge Tags that correspond to fields in your user database.
  • Handy pop-up preview window lets you see how your campaign will look for each recipient in your managed list.
  • Send yourself quick test emails while you work, without ever leaving the builder tool.
  • Schedule campaigns for a later date and time (set The system to your own time zone, too)
  • Include a plain-text email for people who can't view the HTML version (ideal for sending to mobile devices)
  • Final step in the Campaign Builder is a Pre-Delivery Checklist that lets you review your campaign for mistakes before you send.
  • We automatically archive a copy of all your campaigns on our server, so you can link to them in your welcome emails, from your website, and at the top of every campaign you send.
  • You can setup a Past Issues page on your own website, and the mailer will automatically update that page whenever you send a new campaign.

Tracking and Campaign Reports

  • Generate reports for every campaign you send
  • Tracks how many people opened your emails
  • Tells you exactly which links people clicked, and how many times
  • Through feedback loops with major ISPs like AOL, Juno, NetZero, Hotmail, MSN, RoadRunner and others, The system can tell which recipients filtered your email as junk and then automatically remove them from your list (so you don't get blacklisted).
  • Export campaign reports as Microsoft Excel files
  • Built-in forward-to-friend tool helps your recipients spread the word about you. Your campaign reports show how many times your campaign was forwarded and opened

Deliverability

  • Double opt-in method
  • Stores every recipient's date and time of confirmation, plus their IP address, as proof of opt-in
  • Our mailer partner is a member of the ESPC, for best practices and exclusive access to test new initiatives with major ISPs
  • Feedback loops with major ISPs and anti-spam organizations
  • Internal human review process
  • Like most email marketing services, the system uses a wide range of IPs to deliver email. Customers who demonstrate a history of responsible list management, low abuse complaint rates,
  • low unsub rates, and low bounce rates are graduated to more exclusive IP ranges.

Technology & Security

  • Industrial-strength delivery MTA used by major ESPs and retail operations. Super fast, powerful, and scalable.
  • Hosted in a Tier-1 data center with redundant power sources, fire-repellant gas vents, and those cool hand-scanner protected doors.
  • Backed up religiously at our data center.
  • Linux operating system, Apache server, MySQL databases and PHP programming keeps the system stable and secure.
  • Dedicated IP addresses and full authentication available for qualified accounts.

Compatibility & Requirements

  • Works on Mac or PC (The system was programmed on Macs, and designed on PCs)
  • Browser-based, so no software is required. Works in all major browsers: Safari, Internet Explorer, Mozilla Firefox, and more.
  • Cookies and JavaScript must be enabled to use the system.
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