Client

Bush Tyres

Project

Automotive website

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Bush Tyres Lincolnshire

Bush Tyres

Independent Tyre retailers

Background

Bush Tyres have rightfully earned their reputation as East Yorkshire's, Lincolnshire's and Humberside's leading independent tyre specialist... and are currently setting standards that admiring competitors throughout the country are finding hard to follow. Their TJS developed website is now helping them to instill this message far and wide.

Requirements

Bush required a website that would provide a solid framework from which to build over the coming years. With this in mind a strong foundation containing the core areas of the business was devised with an easy to navigate format with such key features as the 'tyre search', 'battery search' and 'exhaust search', all of which are updated by Bush staff using our data importer. Since the launch of the site back in 2008 the website has been met with wide acclaim from within the industry with many other competitors now following suit.

Solution

The site uses a number of user interactive features from Google mapping of Store Locations, numerous content managed image galleries (so that petrolheads can keep abreast of the wide variety of automotive exotica that passes through their branches). In addition to this Bush have been met with fantastic feedback to their 'online tyre search'. This interactive search takes advantage of a periodic data import to ensure that prices are always correct. Once tyre specifications are selected the visitor has a number of matching variants from which to enquire. Such is the success of this section that Bush staff members are often seen packaging up tyres to send to customers as far afield as Spain and France!

Client Testimonial

"We have had fantastic service from TJS over the last couple of years. They are incredibly flexible and are quick to implement web site changes. The Bush Tyres web site www.BushTyres.co.uk has provided considerable amounts of new customers and business and it has become an integral tool to the staff at our 15 retail centres.  Our exhaust and battery search tools are absolutely unique within the tyre industry, surpassing the likes of national customers such as; ATS, Kwik Fit and National tyre. Our website further helps to bolster are position as market leaders within the Lincolnshire, East Yorkshire and Norfolk tyre industry." Thomas Bush, Marketing Director.

Click below to view client website:

Bush Tyres - www.BushTyres.co.uk - Tyres Lincolnshire

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