Treasure Transport
Background
Treasure Transport are a family owned haulage company based in Grantham Lincolnshire. Their existing site was not represented well on Search Engines and was returning few enquiries.
Requirements
The objectives of the new site were:
- To promote the company as a general haulier well placed on the A1 near Grantham.
- To provide a portal for existing customers to login to Treasure Transport’s online logistics package.
- To improve the site’s ranking on organic search engine listings.
- To generate specialist leads for Bulk Liquid Haulage and Palletline
The company had made substantial investment in their own storage and servicing workshops which set them apart from other smaller independent competitors. This strength wasn’t represented on their old site.
Solution
Through informal discussions with the client, TJS identified the key services they offered and developed a clean and simple design and architecture which led visitors to 4 key service areas. Each area was supplemented with statistics that visitors could relate to e.g. the number of pints of beer Treasure had delivered in a single year!
TJS followed Google’s SEO strategy when developing the site and established them with a top 5 Google Organic listing for “General Haulage” and No 1 for “General Haulage Lincolnshire” within a few weeks of launch.
The site also has a sophisticated CMS for content on the site to be updated regularly, empowering the customer to keep the site relevant and up to date.
The company is a specialist in bulk liquid logistics and works with multi-national breweries, dairies and food companies. This is now promoted on the site in English and French.