BBC Young Butcher of the Year

Background

Since April 2009, Jim Sutcliffe knew he had won the BBC3 Young Butcher of the Year competition. Yet he was unable to tell the world about his win or his experiences as a 24 year old butcher and ambassador for good food in Lincolnshire.

Requirements

We were briefed prior to the televised competition and asked to provide Jim with a blog so he could keep in touch with his customers and a wider national audience.

Solution

We set up a WordPress blog hosted on our own servers and provided a customised interface that followed the Meridian Meats' existing branding. We chose WordPress as it is easily configurable, has plenty of nifty plugins and has a great Content Management System. We also secured the domain www.youngbutcheroftheyear.co.uk, to provide a memorable address knowing that it would be a highly searched for expression in the search engines.

Meridian Meats - www.youngbutcheroftheyear.co.uk - Jim Sutcliffe Young Butcher of the Year

Images courtesy of Visit Lincolnshire.

• Myers Bakery
• Little Hays Poultry

• Client website hosting

• Chop Idol - BBC3 Young Butcher of the Year contestant Jim Sutcliffe works with TJS to tell his story.
  November 5th, 2009