Buy Playing Cards
Background
Playingcardsonly.co.uk has been a customer of TJS' for many years and has gained a substantial following of loyal customers. It ranks very highly on Google's organic search "Playing Cards" and is in fact normally in the top 2. Click here to see for yourself.
Requirements
With a well established site and domain, the client wanted to apply current best practice for navigation, reporting, stock control, site usability, search engine promotion and user experience with the aim of increasing conversions and profit.
Solution
Due to the success and ranking of the existing site, many of the product images were being used on other sites as their own. The site now automatically watermarks each image with the site URL.All products are tagged with deck characteristics allowing customers to filter search results and find the exact decks they are looking for. The site also has a powerful offers engine that allows webmasters to manage promotions accross the product range. Their is also ample opportunity to cross sell and promote new products throughout the site. The site also caters for video product reviews.
The site is supported via our Content Management System which offers powerful product management, reporting, sales, stock control and analysis tools.
The site is fully optimised and we are reporting regularly on search engine rankings to constantly improve positioning and conversion rates. The shopping cart has also been implemented in such an efficient way that it is returning an 85% completion rate. The site also returning a bounce rate of less than 5%.