Look smart
Background
Norton and Townsend, founded in 1992, was born out of the desire to provide a new convenient way for busy people to enjoy traditionally time-consuming luxury bespoke tailoring.
Norton & Townsend is the only company in the UK to offer a nationwide Visiting Tailor service.
Requirements
Our client required us to revitalise the brand after the recent purchase of the company. Leading photographic and communications agency, Surfacia, were tasked with providing imagery for the new site. Surfacia art directed and planned a shoot based around the Yorkshire moors, featuring the latest 2009 menswear collection.The attention to detail and quality of the fabrics used in Norton & Townsend's garments required us to build the site in a way that inspired the visitor.
Solution
Our chosen platform for this site was Flash with Action Script to interact with back end features and Content Management System. The animated transitions through each area of the site, provide a rhythm to the navigation that is smooth and precise.
Our SEO work for the client extended to a search engine friendly version of the site that was accessible to indexing servers. Typically, Google struggles to index Flash content, however we adopted all of the latest guidelines and techniques to ensure the site achieved a Page 1 organic listing on Google for "made to measure suits" and "bespoke tailoring".
The client has a significant customer base that receive regular offers and news via a MailChimp account integrated with the website. All new customers sign up use a double-opt-in procedure that provides an audit trail of the customer interaction.
View all case studies