Printed labels
Background
TJS has worked with Vine Lodge Products for nearly 8 years. Initially a mail order only company, Vine Lodge have supplied customers with Short runs of printed labels fast. The customer’s entrepreneurial nature has allowed TJS to extend itself technically, adopting sophisticated technical and marketing techniques to provide the client with the most advanced site in the market place.
Requirement
For the most recent site development, our brief had two core requirements. The first was to provide an intuitive "web to print" design engine that allowed the customer to create their own designs principally for address labels. However, the Design Engine, as it came to be known, needed to be flexible enough for other printed products to be added to the range. This included clothing, promotional items like pens and a wide range of business stationery.
The second requirement was a sophisticated back end that allowed our client to split the printing work flow from the sales website. This allows the customer to create affiliate partnerships in the UK and overseas which provide multiple revenue opportunities.
Solution
For the design engine, we chose a Flash and Action Script combination that allowed us to transfer XML data between Design Engine, multiple sales platforms and Web to Print back end.
Our overriding aim throughout the design process has been to remove unnecessary content. This allows the customer to progress through the purchase process as seamlessly as possible, whilst allowing them to benefit from the multiple product variations available. Ultimately, the client benefits form higher conversion rates and average order prices.
As the business has grown we have supported our client with fast language, currency and location configurations for the new sites they launch in different territories. We also continue to improve usability by updating, measuring and analysing. To support us through this process we use Google Optimiser, each time making incremental improvements to conversion and other KPI.
SEO is always a consideration through the new development phases, with traditional techniques providing the client with a number 1 ranking for "sticky labels" on Google.
Our client says:
When we originally contacted TJS for a label design website, we reviewed their client list and many testimonials. This gave us the confidence to proceed with our first web site.
Over the many years we have been using them, we have now had multiple sites designed by TJS and each one has far exceeded our expectations and (most importantly) made us money.
Our current site is the envy of our industry, and we are continuing to work closely with TJS to find ways to extend our customer base and use new and emerging site design technologies maintain our dominant position in the market. The team at TJS are able to take our requirements and forge them into additional functionality on our site which makes the ordering process intuitive, enjoyable and easy for the customer.
I have no hesitation in recommending TJS for their technical prowess, adaptability and service.
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