Targeted AdWords directly increases sales

Playing Cards Only enjoyed the benefits of a complete TJS makeover back in January 2010. With search engine optimisation the key goal for this high ranking website, product 'landing pages' were paramount, allowing Google the opportunity to digest content throughout the website.

A Google AdWord Campaign was therefore devised to focus on higher turnover / high margin products. The Google-friendly, keyword rich product landing pages enabled Playing Cards Only to not only gain and maintain first position AdWord rankings but pay less per click than the 4th or 5th placed advert for the same product.

TJS put Playing Cards Only's success down to the following elements: When a targetted AdWord advert is sent to a competitively priced product landing page containing original and informative content and a concise checkout process the result has been an incredibly high conversion rate and reduced cost per click. Check out any of the Copag Playing Cards

If you'd like more information on our Google Adword Campaigns or Image Ads, please do not hesitate to contact Liam or Richard on 01507 525 500.

• Hemswell Antiques Centre
• Body Builder UK

• Search engine ranking reports
• Search Engine Optimisation Training
• Google AdWords training
• Google AdWords campaign management
• Creating a Google AdWords campaign
• Site optimisation

• Google AdWords Campaign to Muscle-in on competitors
  February 10th, 2010