Surfacia
Background
Established by two industry professionals, Surfacia is a visual communication agency with a strong editorial approach, focusing on art direction, stills and moving image.
Requirements
A new website needed to be highly updatable and to visually showcase large scale high quality imagery. The audiences using the site would want the overall user experience to feel intuitive, yet slick, the design should feel sophisticated, but not get in the way of the hero – the photography.
Solution
By adopting the Mootools JavaScript framework we were able to introduce smooth
slide transitions between sections of the site, as well collapsing menu and
information items. This approach allowed us to maximise the space available to
showcase key imagery. Furthermore imagery would size to the scale of the
individual user’s browser for greater impact. Being Open Source licensed, we
were able to modify the code to our exact specification.
The resulting website serves as a highly engaging interactive visual experience, it has the
pace and feel of a Flash based site, but is far more accessible and SEO
friendly. The iphone user experience also stands up to the test.
Surfacia - www.Surfacia.com - Visual Communications Agency