Estate Agents Lincolnshire
Background
Turner Evans Stevens are established as a leading Estate Agency in Lincolnshire. They have 8 branches throughout the county and offer a wide variety of services to the residential and commercial markets. With excellent customer loyalty and high levels of customer service the client had high expectations for their new website.
Requirements
Turner Evans Stevens manage their properties through Expert Agent software. A key to the sites success was the ability to take this raw data and integrate it seamlessly into a consistent look and feel within the site. The client's legacy system left them little opportunity to maintain the site and perform updates. Providing them with this editorial control was also critical to the new site's success.
Solution
Our creative brief was to carry over the existing identity from the branches and also to focus the navigation on the core activities we had established that customers wanted. Customer's expectations are to be able to search for properties online. Using Post Code lookup services we identify the location of the customer and calculate the nearest properties to their search requirements using long/lat calculations. These results can be filtered further and also viewed on a Google Map.
Our choice of integration with Expert Agent was via their XML feed which gave us the flexibility to integrate the property data in any way the client required.
Turner Evans Stevens offer a wide portfolio of residential and commercial property services. Our Content Management System allows the customer not only to build this service list but also to choose a specific customer interaction. This may be a simple re-direction to a particular branch or a more detailed capture of specific requirements that speeds up the delivery of service to the customer.
Our offering to the client also includes the development of micro-sites for individual top-end properties and new developments.
It is essential, with any site, to monitor the feedback from staff and customers and also traffic through Google's Analytics software. It is only with the continuous process of analysis, review and improvement that the site will achieve the greatest return for the client's investment.
We combine this information with a monthly SEO ranking report to review which areas of the site are being indexed and where additional SEO work needs to be done.