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HTML Emails with Mailchimp

MailChimp – Email Newsletters, E-bulletins, Newsletters, E-Newsletters. However you refer to it, we’ve got it covered.

On the surface, setting up an email campaign and sending it out to a distribution list sounds straight forward. There are, however, a number of potential pitfalls which need to be avoided in order to set up and manage your campaigns successfully.

Using the power of MailChimp, TJS is able to help with the following:

List Management Features
  • Cleans bounce backs off your list automatically. Undeliverable email addresses that hard bounce are removed instantly. Soft bounces (away on vacation, inbox over-quota, etc) stay on your list unless they bounce for 5 campaigns in a row.
  • One-click unsubscribe link removes people instantly, to help you comply with CAN-SPAM.
  • Setup as many lists with as many members as you want. Free.
  • Easily import an existing opt-in list by copy-pasting it right into the system (make sure it complies with our terms of use first).
  • Automatically builds a sign up form for every list you setup. We’ll give you the code snippet to place on your website, or you can link your own form into the system.
  • Customise your list sign up forms with up to 10 questions.
  • Customise the content and look and feel of your sign up form, thank you screens, and welcome messages.
  • Uses the double opt-in sign up method, to reduce false spam complaints, keep your lists CAN-SPAM compliant, and to minimize the chance of prank signups and blacklisting.
  • Removes duplicates and invalid email addresses when you import members.
  • Prevents people from signing up with invalid email addresses. If someone unsubscribes from your list, you can never accidentally import them again (they have to double opt-in themselves to get back on).
  • You can export your current members list, unsubscribed members list, and cleaned & removed members list as a Microsoft Excel file at any time. Lets your members choose the format (HTML or plain-text) of your emails when they sign up.
  • Search and edit each list member’s information When emails bounce back, we store their header information so you can read exactly why they bounced.
  • Receive email notifications whenever someone joins or leaves your list.
Designing and Sending campaigns
  • Cleans bounce backs off your list automatically. Undeliverable email addresses that hard bounce are removed instantly. Soft bounces (away on vacation, inbox over-quota, etc) stay on your list unless they bounce for 5 campaigns in a row.
  • One-click unsubscribe link removes people instantly, to help you comply with CAN-SPAM.
  • Setup as many lists with as many members as you want. Free.
  • Easily import an existing opt-in list by copy-pasting it right into the system (make sure it complies with our terms of use first).
  • Automatically builds a sign up form for every list you setup. We’ll give you the code snippet to place on your website, or you can link your own form into the system.
  • Customise your list sign up forms with up to 10 questions.
  • Customise the content and look and feel of your sign up form, thank you screens, and welcome messages.
  • Uses the double opt-in sign up method, to reduce false spam complaints, keep your lists CAN-SPAM compliant, and to minimize the chance of prank sign ups and blacklisting.
  • Removes duplicates and invalid email addresses when you import members.
  • Prevents people from signing up with invalid email addresses If someone unsubscribes from your list, you can never accidentally import them again (they have to double opt-in themselves to get back on).
  • You can export your current members list, unsubscribed members list, and cleaned & removed members list as a Microsoft Excel file at any time. Lets your members choose the format (HTML or plain-text) of your emails when they sign up.
  • Search and edit each list member’s information. When emails bounce back, we store their header information so you can read exactly why they bounced.
  • Receive email notifications whenever someone joins or leaves your list.
Tracking and Campaign Reports
  • Generate reports for every campaign you send
  • Tracks how many people opened your emails
  • Tells you exactly which links people clicked, and how many times
  • Through feedback loops with major ISPs like AOL, Juno, NetZero, Hotmail, MSN, RoadRunner and others, the system can tell which recipients filtered your email as junk, and then automatically removes them from your list (so you don’t get blacklisted)
  • Export campaign reports as Microsoft Excel files
  • Built-in forward-to-friend tool helps your recipients spread the word about you. Your campaign reports show how many times your campaign was forwarded and opened
Deliverability
  • Double opt-in method
  • Stores every recipient’s date and time of confirmation, plus their IP address, as proof of opt-in
  • Our mailer partner is a member of the ESPC, for best practices and exclusive access to test new initiatives with major ISPs
  • Feedback loops with major ISPs and anti-spam organizations
  • Internal human review process
  • Like most email marketing services, the system uses a wide range of IPs to deliver email. Customers who demonstrate a history of responsible list management, will benefit from a low rate of abuse complaints
  • Low unsubscribe rates, and low bounce rates are graduated to more exclusive IP ranges
Technology & Security
  • Industrial-strength delivery MTA used by major ESPs and retail operations. Super-fast, powerful, and scalable.
  • Hosted in a Tier-1 data centre with redundant power sources, fire-repellent gas vents, and those cool hand-scanner protected doors.
  • Backed up religiously at our data centre.
  • Linux operating system, Apache server, MySQL databases and PHP programming keep the system stable and secure.
  • Dedicated IP addresses and full authentication available for qualified accounts.
Compatibility & Requirements
  • Works on Mac or PC (the system was programmed on Macs, and designed on PCs).
  • Browser-based, so no software is required. Works in all major browsers: Safari, Internet Explorer, Mozilla Firefox, and more.
  • Cookies and JavaScript must be enabled to use the system.
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