The Brief

Duckworth Motor Group is a well known business in Lincolnshire associated with the Land Rover brand. Having expanded to incorporate other franchises and brands, they came to us looking for a brand that would act as an umbrella over Duckworth Land Rover, Duckworth parts, Duckworth Isuzu and Duckworth Jaguar.

They were looking for a modern brand that portrayed the family values of this third generation business and a brand that instilled the trust and quality that has been synonymous with their service. As well as this, the brand needed to show how the company was continuously looking to improve and expand inline with the market and customers needs, whilst being adaptable across all of their different product ranges.

Our Solution

Our solution was to create a set of four logos, each with a different colour for each sub-brand. We then used this logon and branding to develop a range of stationery, from letterheads to business cards and compliment slip designs to demonstrate how the brand would look on a day-to-day basis.

Also, we developed illustrations of some of the brands that Duckworth work with including Jaguar, Land Rover and Isuzu to use on their merchandise.

As well as the individual items, we also generated an in-depth set of brand guidelines to ensure that the brand image is maintained in the long-term.

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