In 2016, Auction Estates was a new property-based auction house in Nottingham, led by a knowledgeable and skilled team with several years’ experience in the prestige property market. The business objective for the new company was to launch itself successfully onto the property auction market, against the bigger and more established property auctions of their competitors.
Background
The Brief
Based on our experience in the successful development of websites for housing developers and numerous top flight estate agents, TJS was commissioned to develop the new website to integrate with leading property management software. It was also a priority for Auction Estates that they were able to establish themselves rapidly in the market.
Our Solution
TJS developed a fully integrated website that was capable of pulling all auction property lots through in an easy-to-use format. As well as the website, TJS developed a comprehensive marketing strategy for the company which allowed them to gain momentum as quickly as possible, ahead of their first live auction. The marketing strategy included Google My Business listings, email marketing campaigns, Google SEO and plans for their social media platforms.
