Having previously developed three separate websites for Nottinghamshire-based Cableties Online (EA Fixings), TJS more recently amalgamated all three into a fully specified, bespoke e-commerce site which provided the company with one SEO focused platform.
Background
The Brief
Following the successful launch of the company’s new e-commerce site, TJS was retained to develop the company’s keyword and content strategy. Additionally, TJS was commissioned to oversee the ongoing Google AdWords and SEO campaigns for Cableties Online.
Our Solution
Research was carried out on behalf of the client to identify keywords relating to their products, as well as search volumes. Working with the client, we were able to identify the key phrases that were of the highest priority to them. These key phrases then formed the basis for a 12-month content calendar with three articles per month that would target the key phrases identified and thus improve the search rankings of Cableties Online. The calendar has now been implemented, resulting in the site’s content being updated three times a month, enabling Google to recognise the site as being an authority in its field and therefore showing it higher in search results for the keywords.
AdWords and SEO audits were also carried out and changes have been implemented, with new campaigns developed. In addition to this, TJS has created the Mailchimp template for Cableties Online, which will allow them to run their own email marketing campaigns.
Confident that we have equipped Cableties Online with all the tools necessary for them to continue to grow their online sales, TJS now looks forward to a continued and successful relationship with them.
