The TJS design team created a set of four logos, colour-coded for each of the Duckworth sub-brands, which reflected the sophistication of the company and the luxury of their car brands. The logos and branding were then used to develop a range of stationery including letterheads, business cards and compliment slips that illustrated the day-to-day look of the Duckworth brand.
TJS also developed a series of simple line illustrations of the brands that the Duckworth Motor Group is associated with, to be used for merchandise and branded publications.
Digitally, the website needed to focus on the Land Rover brand, adhering to its brand guidelines, so TJS replicated fonts and colours and designed all new icons in line with the guidelines. We also created an in-depth set of brand guidelines to ensure that, moving forwards, the Duckworth brand image could be maintained in the long term.