Ashlin Farm Barns are nestled in the beautiful Lincolnshire countryside, offering secluded self catering breaks just 5 miles from the cathedral city of Lincoln. With five luxury holiday cottage barn conversions, each with a high spec finish and accommodating up to 10 people, Ashlin Farm Barns offer a versatile solution to visitors, whether as a base for exploring the local area, a weekend getaway for friends or a family holiday destination.
Background
The Brief
Our depth of experience and expertise in this area led the client to us, commissioning TJS Web Design to provide an end to end solution for their requirements. TJS was tasked with the design and development of all the client’s branding, as well as a website prioritising consumer interaction and incorporating a cutting edge booking solution.
Our Solution
Once we had worked with the company to identify its key objectives, and having designed and developed the websites for other accommodation providers, we used our knowledge of exactly how a website can boost this, and were able to implement the full branding and design, from inception to launch.
Identifying and capitalising on the keywords that prospective customers would use in a search for luxury accommodation, and knowing by market experience what is important to the consumer when booking, we were able to create a visually stunning and mobile friendly site from the ground up. Understanding that the key to any successful leisure industry website lies with spectacular photography which promotes the lifestyle, TJS showcased outstanding shots of the interiors and exteriors of the barns. These were displayed throughout the site, appearing on individual barn pages, as well as appearing in a carousel, to highlight the features of each property.
Throughout the site, there are prominent and repeated calls to action, and multiple contact points, with click-to-enquire links placed at the top to encourage mobile users to make a reservation. In addition, the booking and availability capability was integrated seamlessly with industry-leading booking software, to make the customer journey trouble and stress free.
If you are thinking about setting up a luxury self catering accommodation business in Lincolnshire, or if you want to increase the effectiveness of your existing site to create more bookings, TJS will be pleased to share our expertise in this sector with you.
