Background
Porsche Club Great Britain was founded back in the early 1960s by a small group of like-minded individuals who enjoyed their Porsche 356. At the time, other than the motor racing cars of the time, the Porsche 356 was the only production car.
Fast forward to the present, and with over 70% of all Porsche cars ever made still on our roads, the Club has become a very large group of enthusiasts and brand advocates. With the Porsche range diversifying a great deal in recent years the Club continues to evolve and adapt to the broad range of needs of a large community.
The award winning Porsche Post, the Club's high quality glossy magazine, has been a long standing method of communicating with members on a monthly basis. In addition to the magazine, social media continues not only drive new members but also to help keep existing enthusiasts in touch with everything that's going on within the club, throughout the UK.
Brief
For the past few years we've been well placed to provide the club with a wide variety of different digital assets to help their social media, events and tours, be that through photography, social media content and logo design/assets.
Solution
Throughout the year our activities include:
- Photography - from large motorsport events, regional or national club held events, through to club register tours.
- Social Media strategy and digital assets - each club register has a number of national (club wide) and register specific events throughout the year. Planning social media content and assets for each attended event, output as Instagram Stories, Reels, longer form content pieces for use in the monthly Porsche Post publication.
- Logos and digital assets - members attending specific tours are made to feel special. A uniquely curated tour in their cars, with other likeminded members, takes place at least a couple of times per year. As such we help add to their experience and participation with tour specific assets themed around their journey and highlights. These are followed through live throughout the tour via social media live posts and followed up with highlight post and reels, and if we're really lucky an editorial feature in the iconic Porsche Post!
Its worth us clearly stating as well that our artwork and logos are created entirely by humans - there's no AI here!! In the case of our car tour logos, these are hand drawn vectors, to create an accurate outline drawing of the Porsche before we start. This means we've got full control over every aspect of the design, plus, it's already in the correct format for print.
