Klaviyo Email Marketing Campaigns

Businesses are increasingly using packages such as Klaviyo to communicate with customers through various touch points, all of which need to be carefully worded and consistently branded. Here's a selection of workflows that we help clients build into their processes:

• Welcome flow - These templates help create a stronger first impression for new subscribers and start moving them into a more relevant customer journey from day one. Designed to introduce your business brand and experience, make better use of subscriber intent and source, and begin gathering insight into what products, categories or interests are most relevant to each contact.
• Browse abandonment flow - This can be one of the most important workflows a business can easily overlook. When potential customers browse a product it often involves consideration, comparison, and repeat browsing before a purchase decision is made. This workflow can help bring interested visitors back to the website while the item, or similar items, are still available. We can help tailor these messages to entice visitors back to your site.
• Abandoned cart / checkout flow - This workflow focuses on recovering high-intent visitors who have already shown a clear readiness to buy. For most businesses, this is an important opportunity to convert more of the demand that already exists, while also learning more about where people drop off and what messaging is most effective in bringing them back.
• Post-purchase flow - This helps our clients build more value from each sale by strengthening the relationship after purchase rather than treating the transaction as the end of the journey. It can be used to reinforce trust, encourage return visits to the website, introduce related product categories, and where appropriate connect customers more closely with the wider company experience.
• Win-back / re-engagement flow - This workflow focuses on subscribers or previous customers who have become less active over time. These templates aim to re-engage valuable contacts with relevant messaging and help improve the overall quality and responsiveness of the database, rather than continuing to rely on broad sends to increasingly cold audiences.
• New in / category interest flow - In businesses where their products are largely made up of one-off items (say antiques for example), a traditional back-in-stock workflow is likely to have limited value. Our experience shows that a more relevant and commercially useful alternative would be a 'New in' or 'category interest flow', which is designed to reconnect subscribers with newly listed products or similar pieces based on their previous known browsing behaviour or known interests. This can massively help clients stay relevant to interested buyers even if the original item they viewed has since sold, while also making better use of the constantly changing nature of the stock. It's a great way to encourage repeat visits to your website and keep subscribers engaged with fresh and relevant products.