Fortis Hire – new digital marketing campaign launched
Having launched the bespoke website that we designed and developed for Fortis Hire shortly before the first lockdown of 2020, TJS is now excited to be handling the company’s digital marketing campaigns.
Throughout the periods of lockdown, the company found itself rushed off its feet supplying portable luxury toilet trailers to businesses such as hospitals and food processing plants, that remained open and that needed to adhere to social distancing restrictions. This varied client base, that wasn’t solely reliant on the events sector has enabled Fortis Hire to move forward constantly. As part of this forward drive, Fortis Hire has instructed us to develop a comprehensive content strategy to target their new and existing markets throughout the UK more effectively.
Our process involves the development of actual and aspirational consumer profiles, based on the results of extensive analysis of competitors and keyword search data, as well as the creation of a comprehensive content calendar which capitalises on the key periods for the industry. Articles have been generated which will be written by our in-house content specialist for publication on the website, and which will be shared across Fortis Hire’s social media platforms.
Data gathered from the campaigns we run for other content clients prove that our strategy works with site visibility and search rankings showing marked and quantifiable increases. We look forward to being able to achieve the same positive results for Fortis Hire.
If you would like to discuss how we can raise your organic visibility through effective content strategy and SEO, call and speak to Richard today on 01507 525500