Google shake up to impact 11.8% of searches.

Google continually tweaks it's algorithms which often go unnoticed, however, it recently announced a substantial change that will affect almost 12% of searches (US only to start with). Google's intentions are to rank lower those sites that offer low-quality, low value content in favour of high quality sites with original content. As we always say to our clients, content still remains king for achieving sustainable, consistent high rankings. Original article available here.