How our client made it to Clarkson’s Farm
When you think of luxury toilet hire, Jeremy Clarkson might not be the first person who springs to mind. But thanks to our client, Wight Event Toilets (WET Hire), based in Bath, that’s exactly what happened.
When Clarkson announced he was launching The Diddly Squat Farm shop and posted the opening on his socials, it was hardly surprising when thousands of people turned up! The challenge for Clarkson’s team was to provide enough toilet facilities for the high volume of visitors that descended on the farm. And that’s where WET Hire was able to help. Clearly seen in the hit show Clarkson’s Farm, the company’s portable toilet trailers were delivered and installed (once Kaleb had helped by jumping onto Lisa’s red tractor and cut the grass for them). With queues for the shop of up to 5 hours, the toilet units definitely provided some comfort for the fans.
Installing the toilet units proved to be quite challenging as the Farm Shop is situated in a field, which hastily became a car park. This swiftly turned the car park into a very muddy location, akin to the more severe festival conditions one typically sees from soggy Glastonbury highlights. The WET Hire team therefore was on a constant mission to maintain the high standards associated with their more luxurious event toilets.
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But, while the spotlight was on the loos, at TJS, we were quietly proud behind the scenes—because we have had a hand in building upon this success.
From local service provider to the small screen
Wight Event Toilets came to us with a clear mission - to position themselves as the go-to provider of luxury toilet hire in the South and South West region of the UK. They already had the equipment, the customer service, and the expertise. What they needed was a digital presence to match, and that was where TJS stepped in.
Website design & development
We developed a modern, responsive and Google-optimised website that reflected the premium nature of their business. Easy navigation and striking imagery helped them stand out in a competitive market, while location-targeted pages helped them to attract business from their chosen demographic.
Content Strategy
Working closely with the client, we have developed a content strategy, consisting of targeted, relevant blog posts. This has boosted their visibility (by 95% in the year to July 2025) enabling potential clients to find them at exactly the right time.
How TJS can help you
Beyond luxury toilet hire and celebrity farmers, this is the perfect example of the results that can be achieved when a business invests in their online presence, and creates a content strategy that puts them in contact with their preferred audience.
We’re proud to support clients like WET Hire as they grow, evolve, and (sometimes) make it onto prime-time television, and if you would like us to do the same for you, call Richard today on 01507 525500.
