New brand and website for Elizabeth James Travel
Elizabeth James Travel is a new vacation tour company entrant specialising in bespoke small group packages aimed at the 40-65 year old market. Approaching TJS Web Services to establish a brand image and translate it to all online and offline activity, Elizabeth James Travel is preparing to enter the bespoke tour package market. Planning vacations are inherently fraught with uncertainty in its quality, delivery and overall experience value. The investment in realising personal travel desires is multi-faceted with many different drivers effecting decision making. The directors draw on their own travel experience and appreciation of a carefully executed vacation to shape the tour offering to those who are embarking on a new travel experience. This new enterprise required the complete development of the brand, corporate image and online entrance into the tourism market. TJS Web Services gained a full understanding of the proposed offering, entrance and finally the differentiating factors. It was first important to understand the changing leisure behaviours of travellers between the ages of 40 and 65 in order to appeal aesthetically and develop processes unique to this market segment. The integration between the proposed offering and market understanding enabled TJS Web Services to develop a brand base as a platform for the website design. The Elizabeth James Travel website is currently in development.