Should you structure your site using subdomains or subdirectories?

Have you ever wondered whether you should structure your site by using sub-domains or sub-directories? Matt Cutts, head of webspam at Google, and has time after time improved the quality of search information that hundreds of millions of people use each and every day for about twelve years, so he knows what he's talking about.

In this video, Cutts basically concludes that you should use whichever type of structure is suitable for your website;  as they are "roughly the same" and that they are "on the same domain overall". He carries on to say that in the past, people used to abuse Google's algorithm for searches by making lots of sub-domains which would score them higher on someone's searches. However Google changed their algorithms to stamp this out and both are deemed equally practical today. The choice that thousands of webmasters all over the word are given is seen as a matter of convenience and personal preference above anything else. Check out loads more videos from lots of different people including Matt Cutts; exploring a myriad of different topics GoogleWebmasterHelp. If you have any other concerns about your site, then please get in touch and we'll be glad to help.