Some of the most commonly used Search Marketing Acronyms Explained

Posted 14 August 2009
In Industry, Digital Marketing, Analytics
  1. BL = Backlink
  2. CPC = Cost Per Click
  3. CSE = Comparison Shopping Engine or Custom Search Engine (Google)
  4. CSS = Cascading Style Sheet
  5. DC = Data Center
  6. DMOZ = Directory - Mozilla
  7. HTML = HyperText Markup Language
  8. IBL = Inbound Link
  9. LSA = Latent semantic analysis
  10. LSI = Latent Semantic Indexing
  11. OBL = Outbound Link
  12. ODP = Open Direcrory Project, See DMOZ
  13. OWBL = One way back link
  14. PPA = Pay Per Action
  15. PPC = Pay Per Click
  16. PR = PageRank (Google)
  17. RI = Regular index
  18. RSS = Really Simple Syndication, Rich Site Summary
  19. SE = Search Engine
  20. SEM = Search Engine Marketing
  21. SEO = Search Engine Optimisation
  22. SERP = Search Engine Results Page
  23. SI = Supplemental Index
  24. SSE = Yahoo! Search Submit Express
  25. SSP = Yahoo! Search Submit Pro
  26. SWL = SiteWide Link
  27. XML = Extensible Markup Language
Have I missed any other commonly used acronyms? Let me know, send me your comments.

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