Background

Cableties Online (EA Fixings) is a Nottinghamshire-based, family-run business with over 15 years’ experience providing quality cable ties and wiring accessories.

Throughout our long association with Cableties Online, TJS has previously developed three separate websites. Each of these was individually targeting different products, price points and audiences, and all of them contributed to the company dominating Google SERPs (search engine research pages).

 

The Brief

Having dominated the market for many years and with the global situation we were facing in 2020, Cableties Online felt the time was right to take action to keep competitors at bay.

TJS was commissioned to design and develop a fully specified, bespoke e-commerce website as an amalgamation of the three individual sites. The new site would give the company just one SEO focused platform.

 

Our Solution

The website design was given a clean, sharp edge with images to enhance the products, and good, well-written product descriptions and landing pages. In addition, the site became the main focus of the company’s three previous sites and our developers initiated a holistic pricing strategy, while order integration with Sage Accounting was developed alongside this.

With an unprecedented number of people and businesses now turning to the internet, it was vital that the new website was fit for purpose and that it satisfied the Google Algorithm (given that Google captures over 80% of mobile traffic). With statistics showing that more than half of all mobile users will bounce away from a page that takes more than 3 seconds to load, it is easy to understand why Google’s criteria include the mobile friendliness of a site. 

Google’s Lighthouse Test scores every website out of 100, against four areas of performance: accessibility, performance, best practices and SEO. Google places a website scoring over 90 in the top 5% of top-performing websites. The test scores for Cableties Online clearly show that the new site meets all of Google’s requirements, giving the company the best possible platform to move forward.


Now that the website has successfully launched, TJS is looking forward to developing the content strategy for Cableties, to provide them with quality blogs and articles which will help reinforce their authority in Google’s eyes. We will also be collaborating with them on their Google Adwords and SEO campaigns. 

TJS is confident that we have given Cableties Online all of the best possible tools with which to continue to grow their online sales and we are excited to be part of their continued success.

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