Since 2007, TJS has developed three separate websites for Cableties Online (EA Fixings), each targeting a different area of the company’s business. Their fully specified, bespoke ecommerce website completed in 2020.
Background
The Brief
As part of the digital marketing campaign for Cableties’ new website, TJS researched, created and implemented a content strategy to drive targeted traffic to the site and to increase its organic visibility.
Our Solution
TJS carried out detailed research into Cableties Online’s customer profile, targeting aspirational groups and identifying their preferred search terms. A 12-month calendar of blog article titles was created that was specifically targeted to key customer groups, with relevant keywords and backlinks included. Monthly reporting allows targeted keywords to be tracked and growth in traffic monitored.
After the initial 18 months of this targeted content strategy, we have been able to show an increase in overall organic traffic to the website of 1220%.This content strategy works alongside our Google Adwords and Google Shopping campaigns, to form a comprehensive marketing strategy that forms an important part of the Cableties Online’s digital marketing strategy.
If your website would benefit from an increase in visibility of this calibre, give our team a call today on 01507 525500, to discuss how we could help your business.
