Established for over 15 years and based in Lincolnshire, JB Sport + Education delivers a breadth of services across five distinct areas; schools, swimming, holidays, training and community throughout the county. The company is well-established and enjoys a deep-rooted respect and well-earned reputation for the quality of its provision.
Background
The Brief
Along with a Lincoln-based graphic design consultancy specialising in brand creation and development, TJS was invited to quote for the design and development of a bespoke new website, and advise on the redesign and development of its existing branding.
JB chose to partner with TJS on the strength and quality of our innovative ideas, proposed strategy and solid reputation.
Incorporating different divisions, each with its own focus, JB Sport + Education wanted a strong and cohesive, visual identity in line with their well-established brand, that would give each key service its own identity.
Our Solution
Following the ‘Branded House’ concept, where the main brand is most prominent with key services clearly taking a second tier, our designers created a new evolution of main brand logo. The other areas of the business were branded similarly, with colour changes to allow each area to stand alone as a sub-brand while consolidating the parent company.
In addition to the branding exercise, TJS built the new Google-friendly website to be clean, bright and modern, and offers the business the flexibility to showcase all divisions of their brand as standalone services and as part of their primary brand.
As you'd expect from a bespoke TJS website, the site, despite having an image and content heavy home page still achieves a very good Google Lighthouse score, helping to give the company the very best chances of success and build on the fantastic business growth and success they've seen over the past few years.
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