Lifestyle brand development for British made accessories and gifts
When a longstanding client approached us to help him establish his new business, we were delighted to help. Working with the client, we were able to set out the clear steps that needed to be followed in order to build his brand and business from the ground up.
Once we had secured the client’s preferred domain name and established a dedicated email address, our designers began the process of creating the new branding. Our brief was clear – the new lifestyle brand will offer gentlemen’s accessories and gifts that represent British manufacturing, design and craftmanship that hold a timeless appeal.
To emphasise and reflect the understated quality of the product range, our designers have created a logo which is simplistic in style and which incorporates a font that is timeless yet contemporary. To work alongside this new logo, the client now also has a monogram of the brand name’s initial letter, which can be used on products where the full logo may not be appropriate because of dimensions or perspective.
The logo will be rolled out across all marketing media now that we have a fully formed brand guide and can now be applied to packaging, website and social media.