Renewal of a longstanding content client
The autumn is always a busy time for our content strategist as many of our content clients renew their contracts, and their content calendars are refreshed.
Following a recent merger, a longstanding client has renewed for a fourth consecutive year, having seen a year on year increase in overall organic visibility.
A change in core product lines and a shift in the business’s target audience has led to the need for a comprehensive service, including persona creation, keyword research, and calendar creation. This will enable us to create a targeted content marketing strategy which will encourage further increases in organic reach.