Optimising staycation opportunities
A boom in staycations has followed all the uncertainty and confusion surrounding overseas travel, and 2021 will go down in history as the year of the staycation!
Being based in Lincolnshire, we believe that a holiday in our beautiful countryside is the way forward; we have been working with our wonderful tourism clients to raise their profiles, in order to maximise their bookings and sales, and to give them optimum exposure.
One of the key ways we have been doing this is through content because, as we all know, Google LOVES content. Creating a quality news or blog category for clients, with well written, SEO-focused articles that readers engage with, quickly establishes them as experts in their field. So, for example, if you have recently discovered the joys of camping but aren’t too sure how to plan your first trip or even what to pack, a couple of recent blogs ‘Summer camping checklist’ and ‘What to consider when planning a family camping trip’ will come to your rescue!
Of course, the content we develop is not just articles and we love nothing more than extolling the virtues of Lincolnshire on the many ‘Things to do’ pages that we design and develop for clients. All our hospitality clients, without exception, believe in delivering the best customer service, so whether your visitors enjoy relaxing pastimes or want to soak up our fabulous Lincolnshire heritage, a Things to Do in Lincolnshire page is a great starting point for them and they will love to know that you can recommend all the best places to them.
From ‘The best Lincolnshire cycle routes’ to an overview of The History & Heritage of our county, we have been evolving quality content to put our clients in the strongest position to take advantage of the staycationers who are looking for great homegrown holiday destinations, while helping tourists and visitors into Lincolnshire.