Zita West Products target Spanish audience with new microsite
TJS have helped Zita West Products for many years now. With sales in the UK flourishing, emphasis has turned to improving overseas markets. Analytics and previous sales figures suggested that Spain was a viable option to explore. TJS proposed a strategy and action plan to effectively guide Spanish customers through a tailored buying process. Using a Pay Per Click campaign to attract targeted customers the landing pages will all be presented in Spanish, right throughout the checkout process. Google Analytics is also in place ready so that accurate conversion statistics and visitor behaviour can be monitored and improved upon. We look forward to showing you the results of this project when it is launched over the coming weeks. TJS have completed a number of multi-lingual websites already, providing clients with a solid framework on which to add additional languages at any stage in the future. We also have a good relationship with translators so can help put you in touch with the right people. SEO is also a key factor throughout the process which we can gladly advise upon.