Best web design in Lincolnshire?
For almost 25 years, since its inception in 1999, TJS has been developing websites for clients around the world.
Here, we take a look at what great web design is and explain how we have consistently provided it across the years to become the award winning web design agency in Lincolnshire that we are today.
What makes great web design?
A lot of people think they know what makes a successful website but at TJS, we know a website has to tick a lot of boxes before it can be called great!
A good website needs a clear purpose
The purpose of any website is to meet the needs of its users and great web design achieves this by understanding what those needs are and by understanding what visitors are looking for. It isn’t enough today that you have the best product in the market – potential visitors need a reason to come – does your website illustrate your expertise, does it reflect your reputation?
Users require a problem-free journey through a site and effective and successful web design creates a well-organised and easy to navigate site that allows users to achieve their goals. Not only does navigation need to be intuitive, but functionality and outstanding aesthetics have to come together in the perfect marriage. And let’s not forget load times! Users who have to wait too long for a page to load will simply bounce away from the site to one that doesn’t make them wait. In fact, as far back as 2017, research into ecommerce sites showed that a 100 millisecond delay in load time affected conversion rates by 7% and a 2 second delay more than doubled the bounce rate!
Search engines must be able to crawl your site and understand quickly what can and cannot be indexed. Site speeds help search engines find your website which in turn means it will be shown to people looking. Likewise, effective SEO will also make your website more visible. Google’s own metrics for website efficacy cover performance, accessibility, best practices and SEO.
Multi device optimisation
Not only does your website need to be mobile-friendly it now needs to developed mobile-first. Where web designers used to create desktop-first, the year on year increases in mobile traffic means this is just not efficient and users need to be able to complete every step of their journey from the mobile devices.
TJS bringing award winning web design to Lincolnshire and beyond
When designing and developing our websites, we prioritise user experience at all times. We no longer develop sites on the back of off-the-peg platforms, focusing entirely on bespoke builds. We believe our responsive, mobile-first design allows all sites to work well on all screen sizes, and responsive sites rank higher in search engine results where preference is given to mobile-friendly sites.
With over 20 years’ experience of building ecommerce sites, starting with the original Barbour Wax Jackets site back in 2000, TJS consistently delivers sites with exceptional Google Lighthouse scores, (click to read the advantages of bespoke web design and ecommerce). Google itself considers us to have an authoritative understanding of its products and in recognition of this, we have held Google Partner status consistently since 2015.
The world wide web has evolved beyond all recognition since the late 1990s and even in the last four years since we celebrated 20 years of TJS, there have been developments in privacy (Google’s Privacy Sandbox Initiative), social media platforms (TikTok) and security (the advances in transport layer security).
If you want the best web design in Lincolnshire, choose a development team with the experience and a proven track record in website design and development. Give us a call today on 01507 525500 and be part of our amazing track record.